Amazon: a love / hate relationship?
It's hard not to love Amazon. But with nearly 40% of online UK spend going through them and 53% of consumers more likely to buy from Prime than a retailer's online store, retailers are feeling the pain and starting to fight back.
Ensuring a smooth end-to-end solution that starts on the website and ends with the product in the customer’s lap in 24 hours is a good start point.
But the more savvy retailers are transforming their offerings to combat this tech titan and to secure their futures.