Amazon - it's a love hate relationship
With nearly 40% of online spend in the UK going through Amazon and 53% of international consumers more likely to buy from Prime than a retailer's online store, savvy retailers are fighting back.
Amazon’s popularity will continue unabated provided it keeps giving customers exceptional service. Retailers must revolutionise their own offerings to combat the likes of Amazon and secure their futures.
Ensuring a smooth end-to-end solution that starts on the website and ends with the product in the customer’s lap not more than 24 hours later is a must if they are to fulfil customers’ expectations.