It's all about winning the war for customer attention.
Our 2018 research presents overwhelming evidence on the vital importance of marketplaces - as a channel supporting just how consumers want to shop across sectors, and as a core piece in your online channel mix.
The decision on whether to sell on marketplaces or to launch your own can therefore have a significant impact on your organization and the way you do business.
This whitepaper looks at the dynamics of online marketplaces; what makes them successful, and how can you use them to your advantage as an additional distribution channel. We also consider the rationale to transform your own website into a marketplace, allowing other sellers on your platform to increase your product range without the investment in additional inventory.