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It's all about winning the war for customer attention.

Our 2018 research presents overwhelming evidence on the vital importance of marketplaces - as a channel supporting just how consumers want to shop across sectors, and as a core piece in your online channel mix.

The decision on whether to sell on marketplaces or to launch your own can therefore have a significant impact on your organization and the way you do business. 

This whitepaper looks at the dynamics of online marketplaces; what makes them successful, and how can you use them to your advantage as an additional distribution channel. We also consider the rationale to transform your own website into a marketplace, allowing other sellers on your platform to increase your product range without the investment in additional inventory.

Download this new whitepaper to: 

  • Grasp just why marketplaces need to be part of your channel mix
  • Understand the key considerations and actions in building your own marketplace or selling via a third party
  • Learn from our marketplace experts how to create a flywheel effect by allowing 3rd party sellers on your platform
  • Understand how Amazon is beating Google at its own game and why this matters

Download the whitepaper