How can retailers succeed in ecommerce?
In the online grocery sector, the UK has developed a 7.5% online market share, whilst the US and many parts of Europe are enjoying less than 1.5%. This raises some interesting questions which our new 2018 report explores:
- What are the dynamics and winning practices specific to UK?
- Why should the development of the UK market be of interest to retailers in other countries?
- How should retailers act to capitalise on the opportunities that eCommerce offers them?
We present these findings, with respect to the latest report "The Future of E-commerce in FMCG" by Kantar Worldpanel, global experts in shopper behaviour.
