The ecommerce trends you need to know about
In today’s ecommerce world, disruption is ever-present. Technological development continues to outpace corporate strategy. Tech giants step up their play for the ownership of the customer in a huge and rapidly expanding market; UK ecommerce alone is worth £174bn. Meanwhile, brand equity has never been so easily diluted.
4 trends coming into focus
Zero UI. Cumbersome, physical interfaces are being superseded by voice, gesture and even thought-driven interfaces. Can you support your customers in a frictionless age of Zero UI?
Interface Imperialism. Big tech companies are diversifying their offers and expanding a whole range of services under one interface. Own the interface and you own the customer.
Automated Purchasing. Your machines will soon re-order products on your behalf. It’s called programmatic commerce and your customers will be ready for it within 2 years. Will you be?
Proactive Peak Formation. Black Friday, Cyber Monday, Amazon Prime Day, China Singles Day – these peak days are all diluting Boxing Day and January sales, but they’re all to the beat of the tech giants’s drums. So what’s your peak period?