Commerce 2020

Zero UI, how our future with customers is going
to change forever

Naji El-Arifi - Global Innovation Lead, Salmon

Zero UI, how our future with customers is going to change forever

Naji El-Arifi discusses the concept of ecommerce in a screen-less world; Zero UI. Smart devices use voice commands, physical gestures, automatic purchasing, and thoughts to purchase online without the use of a screen. These technologies are becoming mainstream and will eventually be used throughout the retail industry.

Customers are starting to receive fantastic, fast experiences with Zero UI with other brands, and they will come to expect this with every brand and retailer. Naji explains that you need to get out there and investigate how Zero UI is going to affect your specific retail industry, and what your competitors are already doing with this technology.

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Download the presentation and get exclusive access to the video to:
  • Delve into what the latest Zero UI technologies are and how brands are utilising its potential.

  • Learn how customer expectations are changing when ordering products online.

  • Gain an understanding of the brain computer interface (BCI), and how retailers will leverage this technology.

  • Acknowledge that you need to consider what your tech strategy will be for the next two decades.