Commerce 2020

The Future According to Google

Louise Hemming - Industry Manager Technology, Google

The Future According to Google

Louise Hemming discusses how the use of customer research and intelligence can improve your online strategy. Retailers are increasingly analysing their customers’ buying habits to predict how they will interact with their website to keep current customers coming back for more. 

Louise also explores how businesses are increasingly tailoring their adverts and product content to specific customers to provide their customers the personalised experience they desire. Customers also demand a swift shopping experience, and it is vital businesses ensure page loading times are as short as possible.

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Download the presentation and get exclusive access to the video to:
  • Gain a greater understanding of the future status of retail industries.

  • Understand the concept of Machine Learning, and how businesses can analyse their customer data.

  • Discover how brands are tailoring their customers' shopping experiences.

  • Learn how customers are becoming more demanding and what you can do to prevent this.