Mindset Driven Purchasing and The Female Shopper
Chloe Cox discusses the importance of engaging with your female shoppers in a world where gender is less binary, in order to improve customer engagement with your website using mindset driven purchasing.
Chloe explains the differences between the hedonic and utilitarian mindset, and how the way females purchase differs to men. As a majority of women conduct product research before they buy, they desire more detailed product information on your site. Chloe also explains that women are 1.5x more likely to make purchases based on social media posts by other organisations.