March 06 | 2018 | 9.00 am
Google - King's Cross, London
 
 
 
Commerce 2020 Conference
 
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About Commerce 2020

Commerce 2020 is an invite-only conference showcasing the digital trends, tech and strategies that will help organisations succeed in ecommerce.

Hosted by global ecommerce consultancy, Salmon, this event takes place on 6 March 2018 at Google in King’s Cross, London. It features leading authorities on ecommerce including GoogleL2, Wunderman and Salmon.

 

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Agenda

Patrick Munden

09:00 am - 09:45 am

Registration & Welcome

Patrick Munden
Global Head of Retail and Marketing, Salmon
 
Louise Hemming

09:45 am - 10:15 am

The Future According to Google


What's the future of retail when technology is changing everything and business model disruption is ever present? Google presents its unique perspective and highlights how industry and tech trends are inspiring businesses to move faster into a future of uncertainty and opportunity.

Louise Hemming
Industry Manager Technology, Google
 
Hugh Fletcher

10:15 am - 11:00 am

The Key Trends set to Define the Future of Ecommerce


Salmon's digital guru and head of innovation Hugh Fletcher and his team showcase the key defining trends set to shape ecommerce for businesses.

Hugh Fletcher
Global Head of Consultancy & Innovation, Salmon
 

Coffee Break

Simon Birkenhead

11:30 am - 12:00 am

European Retail: Digital Disruption and Survival


Digitally-savvy brands, retailers and e-tailers are shaking up the retail landscape in Europe, disrupting discovery through best practice digital marketing strategies and delivering standout online shopping experiences. Channelling L2's benchmarking of the digital performance of the world's most prominent brands, Simon Birkenhead reveals what incumbent retailers and brands should do to survive, and who is winning the battle so far.

Simon Birkenhead
European Managing Director, L2
 
Eric Heller

12:00 am - 12:30 pm

The Amazon Impact - Compete, Collaborate or Both?


Why Amazon matters and why its seemingly unstoppable rise is forcing organisations to review and reconfigure their channels to market. Find out how a balanced approach to collaborating and competing with Amazon is a good bet to future-proof your business.

Eric Heller
CEO & Founder, Marketplace Ignition
 
Cindy Hoots

12:30 pm - 13:00 pm

From Trends to Traction - Leveraging Technology to Drive Exponential Business Performance


Cindy will draw upon her extensive experience working with major brands and organisations as an IT, digital and marketing leader to present on how companies can leverage the power of new technology to drive strong business growth. Cindy will offer her unique insight on selecting the right technologies to drive high impact, and how companies need to organise internally to make ecommerce and digital transformation initiatives actually happen!

Cindy Hoots
Vice President of IT, Unilever
Simon Birkenhead

12:00 am - 12:30 pm

The Amazon Impact - Compete, Collaborate or Both?


Why Amazon matters and why its seemingly unstoppable rise is forcing organisations to review and reconfigure their channels to market. Find out how a balanced approach to collaborating and competing with Amazon is a good bet to future-proof your business.

Eric Heller
CEO & Founder, Marketplace Ignition
 

Hear from the leading industry experts

Eric Heller
Eric Heller
CEO & Founder, Marketplace Ignition

Eric Heller has been working in online retail since joining Amazon in January, 1999. During that time, he has managed critical online marketing programs for Amazon, Redfin, Expedia and now leads the largest strategy consultancy for brands and sellers working with online marketplaces like Amazon.  His company, Marketplace Ignition, has over 140 years’ combined in-house Amazon experience and has helped more than 400 brands manage their Amazon/Marketplace presence.

Hugh Fletcher
Hugh Fletcher
Global Head of Consultancy & Innovation, Salmon

Ex-Audi digital guru, Hugh helps organisations set up for, and implement, digital change, inspired through innovation and other digital developments. His work focuses on helping clients to transact more digitally through strategic consultancy covering digital business transformation, the future of ecommerce and conversion. He is a go-to spokesperson for tech trends impacting ecommerce and a key contributor to Salmon’s widely praised articles on Programmatic Commerce and industry trends.

Cindy Hoots
Cindy Hoots
Vice President of IT, Unilever

Cindy is a leading IT professional who looks for opportunities to leverage technology to drive business performance in large scale, multinational businesses.  She has held various senior leadership roles in IT where she has been able to exploit digital technology to directly impact revenue, profit and communities.
Cindy is an international speaker on Future Trends and how companies can gain traction by leveraging technology advancements. She is passionate about the increased role that tech is playing in business and society, and how we can leverage it in a broader ecosystem.

 

Louise Hemming
Louise Hemming
Senior Industry Manager Technology, Google

Louise has been working in digital media for over 15 years and leads one of the biggest consumer electronics partners at Google. She helps them to navigate not only the Google platforms to grow their business, but also to bring Google’s unique perspective on how industry and tech trends can accelerate their business in a future of uncertainty and opportunity. Louise also drives a variety of projects to help manufacturers understand the new world of retailing.

Simon Birkenhead
Simon Birkenhead
European MD, L2

Simon is the European Managing Director at L2, the global authority amongst the world's top brands on benchmarking digital performance, and now part of Gartner.
Simon advises CMOs and business leaders on how to deliver improved business impact through their digital channels. He has 23 years’ experience in digital marketing with previous global leadership roles at Google, 3M and Telefonica, and presents his digital thought-leadership at major international conferences.

Blackbelt Workshop on Amazon & Google

13:30 pm - 14:30 pm

Grow your sales online

 
  • Specialist Amazon strategy consultancy Marketplace Ignition will share the most advanced tactics being pursued by top brands to win on Amazon, whilst Google’s Louise Hemming will discuss how your business can advance, by optimising its opportunities on Google.

  • This workshop will teach you much more than the basics. And even if your brand is at the basics level, this session will help you understand the strategies available to you, to help future-proof your business.  

  • Eric Heller (Marketplace Ignition) and Louise Hemming (Google)


 

 
 

Our Event Partners

Google
Wunderman

A look back to the future

Venue: Google - King's Cross, London

Location

Google UK, Six Pancras Square, Kings Cross, 
London, N1C 4AG