Consumers look set to spend big once again. Our research suggests UK consumers will spend nearly £5 billion this Black Friday, with nearly £2.5 billion in online purchases.
Download the new Black Friday planning guide to:
Access the five-step plan for this year's peak trading preparations
Discover key operational priorities for retailers, including the pros and cons to an extended period
Get the inside track for pre-planning and on-the-day high level tasks
Gain exclusive insight from Salmon's Peak Operations Centre
Download the free Black Friday 2018 Playbook
It's official! Black Friday is now a digital-first event
In this playbook, James Webster, Salmon's peak trading expert, shares his views on how to make this year's Black Friday your most successful yet.
James said: "As the steam train looks set to pick up even more speed this year, and with Black Friday now a highlight in many consumers' calendars, it's not just the 'deal' that gets consumers through the door.
In an increasingly online world, it's the experience and service they receive throughout the entire sales process that matters. Brands, retailers, and marketplaces have to be as smart and agile as the consumers they're selling to."
The perfect partner for peak trading
The performance of an online transactional site is now considered vital to overall business success. The need for optimal performance intensifies during peak trading periods such as Christmas and Black Friday. Even the slightest glitch in systems can have a devastating effect on online traffic, orders, and customer service.
Supporting your peak trading operations
Salmon runs the largest Peak Trading Operations Centre in the UK for clients such as Selfridges, Habitat, Halfords, GAME & Ted Baker, and provides a 24 hour managed service to support their online retail operations during peak trading periods, including Black Friday, Christmas, and other peak trading events.
Are you prepared for Black Friday 2018?
With record online sales last year and a continued shift to mobile, it's important for businesses to ensure they're offering a sophisticated, yet easy, customer experience that spans all channels and platforms.
Black Friday Research Report 2018
Find out just how online consumers intend to shop this Black Friday
Consumers to splash out £2.5bn online on Black Friday
We spoke to 2,000 consumers on how they intend to shop on Black Friday 2018
Half of UK consumers to buy from Amazon this Black Friday
Research shows 48% of Brits plan to spend from the Amazon during the sales period
Your on-the-day Black Friday checklist
What you need to consider before, during, and after Black Friday!
Mobilise and personalise, or prepare to be fossilised
Read our top tips for making this year's Black Friday campaign your best ever
The Salmon Peak Operations Centre
A quick-view on how Salmon support clients during Black Friday
Black Friday 2017 - mobile wins out, as the peak period expands
2017 industry numbers and results from Salmon
Good Friday becomes the new Black Friday
Patrick Munden talks to The Telegraph about event-based online sales
Benefits of choosing us as your peak trading support partner
Salmon Managed Services are tailored to meet client requirements and budgets