It's official! Black Friday is now a digital-first event

James Webster
In this playbook, James Webster, Salmon's peak trading expert, shares his views on how to make this year's Black Friday your most successful yet.
James said: "As the steam train looks set to pick up even more speed this year, and with Black Friday now a highlight in many consumers' calendars, it's not just the 'deal' that gets consumers through the door.
In an increasingly online world, it's the experience and service they receive throughout the entire sales process that matters. Brands, retailers, and marketplaces have to be as smart and agile as the consumers they're selling to."

The perfect partner for peak trading

The performance of an online transactional site is now considered vital to overall business success. The need for optimal performance intensifies during peak trading periods such as Christmas and Black Friday. Even the slightest glitch in systems can have a devastating effect on online traffic, orders, and customer service.

Supporting your peak trading operations

Salmon runs the largest Peak Trading Operations Centre in the UK for clients such as Selfridges, Habitat, Halfords, GAME & Ted Baker, and provides a 24 hour managed service to support their online retail operations during peak trading periods, including Black Friday, Christmas, and other peak trading events.

Are you prepared for Black Friday 2018?

With record online sales last year and a continued shift to mobile, it's important for businesses to ensure they're offering a sophisticated, yet easy, customer experience that spans all channels and platforms.
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Black Friday Research Report 2018

Find out just how online consumers intend to shop this Black Friday

Download Research

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Consumers to splash out £2.5bn online on Black Friday

We spoke to 2,000 consumers on how they intend to shop on Black Friday 2018

Read Press Release

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Half of UK consumers to buy from Amazon this Black Friday

Research shows 48% of Brits plan to spend from the Amazon during the sales period

Read Press Release

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Your on-the-day Black Friday checklist

What you need to consider before, during, and after Black Friday!

View infographic

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Mobilise and personalise, or prepare to be fossilised

Read our top tips for making this year's Black Friday campaign your best ever

Read blog post

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The Salmon Peak Operations Centre

A quick-view on how Salmon support clients during Black Friday

Watch video

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Black Friday 2017 - mobile wins out, as the peak period expands

2017 industry numbers and results from Salmon

View infographic

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Good Friday becomes the new Black Friday

Patrick Munden talks to The Telegraph about event-based online sales

Read blog post

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Benefits of choosing us as your peak trading support partner

Salmon Managed Services are tailored to meet client requirements and budgets

Read More

Meet our Black Friday experts

Patrick Munden
Patrick Munden

Head of Marketing and Retail

James Webster
James Webster

Head of Managed Services

Contact our experts