Women represent perhaps the largest disruptive force in today’s commercial market.

With female shoppers making up to 85% of all purchasing decisions, you could argue that catering for women’s preferences in customer experience design should come first. When we hear about a ‘female economy’ that is worth in the region of $18 trillion, then considering the mindset of your female shoppers when creating your online commerce experiences should be a no-brainer.

This vital new report presents the why and the how.

Download this new report to learn:

  • How Mindset-Driven Purchasing can help you better understand your customer
  • How to ensure your CX resonates better with the female shopper
  • Why, in an age of increasing gender fluidity, recognizing difference still matters
  • How to set about remodelling your business for the 'female economy'

Download the free report